A recent study led by Thomas Babila Sama from the University of Helsinki delves into the tactics employed by the gambling industry to reshape online gambling regulations in Sweden and Finland. The research, published in “Critical Gambling Studies,” sheds light on how the industry is pushing for a transition from state monopolies to a more open licensing system.
The study, which draws on insights from nine expert interviews and existing literature, highlights five key strategies utilized by the gambling sector. These include lobbying efforts to provide information directly to politicians, building coalitions with various interest groups, advocating for alternative policies and self-regulation, engaging in legal challenges, and creating regulatory redundancies. The findings suggest that these strategies have significantly influenced policy changes, particularly in Sweden, where the state monopoly was altered to a licensing system in 2019.
Sama’s work raises important questions about the implications of such shifts not only within the gambling industry but also across other sectors, including energy. As the energy sector increasingly faces regulatory scrutiny and competition, the tactics used by the gambling industry could serve as a blueprint for energy companies seeking to navigate complex regulatory landscapes. For instance, forming alliances with environmental groups or leveraging information campaigns to sway public opinion could be effective strategies for energy firms looking to promote renewable initiatives or regulatory changes.
Furthermore, the potential for self-regulation in the energy sector could emerge as a significant opportunity. Just as the gambling industry is pushing for self-regulatory measures, energy companies might explore similar paths to demonstrate their commitment to sustainability and responsible practices, potentially easing the path to favorable regulatory environments.
In the context of Finland, where the state monopoly is reportedly weakening, the energy sector could observe valuable lessons in how public perception and policy can be influenced. As Sama notes, “the involvement of the gambling industry in policy-making influenced the change of the state online monopoly,” suggesting that proactive engagement with policymakers and the public can yield substantial benefits.
This study not only illuminates the ongoing evolution of gambling regulations in Scandinavia but also serves as a reminder for the energy sector to be vigilant and strategic in its approach to policy reform. As industries evolve, the tactics employed in one domain can often find relevance in another, paving the way for innovative strategies that could reshape markets.
For more insights into this research, you can visit University of Helsinki.
