A recent study published in ‘Critical Gambling Studies’ sheds light on the often-overlooked issue of gambling stigma and discrimination, emphasizing the need for a broader understanding of gambling harm beyond just individual behavior. Led by Elizabeth Killick from Tackling Gambling Stigma, the research involved semi-structured interviews with 40 adults in Great Britain who have experienced gambling-related harm. The findings reveal that gambling stigma is deeply rooted in the way commercial gambling operates and how it is supported by governmental policies.
Killick’s research identifies several key themes that contribute to the stigma surrounding gambling. One significant point is the perception of gambling as “harmless fun,” which often leads to the assumption that individuals are solely responsible for their gambling behaviors. This individualistic view not only diminishes the seriousness of gambling harm but also perpetuates discrimination against those affected. The study draws parallels with substance use, highlighting how societal perceptions can shape the stigma associated with different types of addiction.
Another important theme is the role of money in gambling. The financial implications of gambling can create a cycle of shame and isolation for individuals, further exacerbating the stigma. Killick notes, “Stigma-reduction strategies that focus on changing individual behavior or public information campaigns that tell people to get help early are insufficient.” This statement underscores the need for a more systemic approach to tackling gambling harm.
The research also points to a lack of parity in government policy, suggesting that gambling is treated differently than other forms of addiction, which can lead to inadequate support for those in need. The stereotypes of a “typical” gambler further complicate the issue, as they often do not reflect the diverse experiences of individuals affected by gambling harm.
For the energy sector, this study presents both challenges and opportunities. As gambling becomes increasingly intertwined with digital platforms, energy consumption associated with online gambling operations may rise. Companies in the energy sector could explore partnerships with gambling establishments to promote energy-efficient practices, particularly as public scrutiny of gambling operations grows. Additionally, there is an opportunity for energy firms to engage in corporate social responsibility initiatives aimed at addressing gambling harm, which could enhance their public image while contributing to societal well-being.
In summary, Killick’s research highlights the complexities of gambling stigma and the need for a collective response that goes beyond individual accountability. As the conversation around gambling evolves, it opens up avenues for collaboration across sectors, including energy, to foster a more supportive environment for those affected by gambling harm.
