A recent qualitative study published in ‘World Nutrition’ has shed light on the infant and young child feeding (IYCF) practices among Muslim mothers in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), Philippines. Conducted by Divine Grace C. Domingo from the Institution of Human Nutrition and Food, College of Human Ecology, University of the Philippines Los Banos, the research aimed to explore the cultural and religious factors influencing these practices, alongside the impact of food marketing on maternal decisions regarding their children’s diets.
The study involved 74 Muslim mothers with infants aged 6 to 23 months, who participated in focus group discussions in Maguindanao Province. The findings revealed that while mothers showed a preference for fruits and vegetables, there was a concerning lack of knowledge about complementary feeding. Most of the information these mothers received came from health workers and family members, particularly their mothers, mothers-in-law, and midwives. Notably, television commercials emerged as a significant influence on their feeding choices.
One participant noted, “IYCF information came primarily from health workers and other mothers,” highlighting the reliance on personal networks rather than formal education or community programs. The study also pointed out that both traditional beliefs and marketing strategies significantly shaped feeding practices, indicating a complex interplay between cultural norms and commercial influences.
For the energy sector, this research presents both challenges and opportunities. The reliance on commercial advertisements for dietary decisions underscores the potential for energy companies to engage in responsible marketing practices that promote healthier food options. As the demand for nutritious food rises, energy producers could explore partnerships with food manufacturers to develop sustainable practices in the production and distribution of infant and young child food products.
Moreover, the study emphasizes the need for culturally-sensitive interventions and educational initiatives that advocate for optimal infant feeding practices. Energy companies can play a role in supporting these initiatives, potentially enhancing their corporate social responsibility profiles while contributing to the well-being of communities.
The findings from this research serve as a reminder of the importance of understanding local cultural contexts when developing health and nutrition programs. With the right approach, there is a significant opportunity for collaboration between the health sector and energy companies to foster healthier communities in the BARMM region and beyond.
