In the digital age, e-commerce platforms have become integral to everyday transactions, but concerns are mounting over how these platforms handle personal data. A recent article published in ‘Digital Law’ by Dinda Silviana Putri from Universitas Surabaya highlights critical issues surrounding consumer consent and the clarity of information provided by these platforms regarding personal data usage.
As e-commerce continues to flourish, particularly in the context of Indonesia’s growing digital economy, the potential for misuse of personal data poses significant risks to consumers. Putri emphasizes that existing regulations, such as Law Number 27 of 2022 concerning Personal Data Protection and Government Regulation Number 80 of 2019 regarding Trading Through Electronic Systems, do not sufficiently mandate clear and straightforward terms for consumers. This lack of clarity often results in consumers unwittingly consenting to data usage terms that are lengthy and laden with complex legal jargon.
Putri states, “Consumers often agree to the use of personal data without fully understanding what they are consenting to.” This situation not only compromises consumer trust but also creates a liability for e-commerce platforms that fail to prioritize transparency.
The implications for the energy sector are significant. As energy companies increasingly adopt digital platforms for customer engagement and service delivery, they too must navigate the complexities of personal data usage. The energy sector can learn from the recommendations made by Putri, advocating for regulations that require concise and comprehensible terms of service. By adopting clearer communication strategies, energy companies can enhance consumer trust and potentially increase customer retention.
Moreover, the push for clearer regulations presents an opportunity for energy firms to differentiate themselves in a competitive market. By prioritizing transparency and consumer consent, these companies can not only comply with evolving legal frameworks but also position themselves as leaders in data ethics.
In her article, Putri calls for amendments to existing regulations to ensure that e-commerce platforms present terms and conditions in a “brief, clear, and simple format.” This recommendation could pave the way for better consumer understanding and protection across various sectors, including energy.
As the digital landscape evolves, the energy sector must remain vigilant and proactive in addressing consumer data concerns, ensuring that they foster a relationship built on trust and clarity. The insights from Putri’s research serve as a timely reminder of the importance of consumer rights in the digital marketplace.
