Recent research by Tio Reza Aditya Cholid from Brawijaya University examines the implications of Indonesia’s Law Number 27 of 2022 concerning Personal Data Protection, particularly focusing on Article 20, which addresses the responsibilities of personal data controllers in e-commerce. This study, published in the Asian Journal of Management, Entrepreneurship and Social Science, highlights the constitutional obligation of the Indonesian state to protect individual personal data, as enshrined in Article 28G of the 1945 Constitution.
The research underscores the challenges faced by companies like PT. Bukalapak.com Tbk in implementing these regulations. One significant hurdle is the lack of clear technical instructions from the government, which hampers effective compliance with the law. As the article points out, “the provisions regarding the mechanism and technicalities of positive consent are not yet clearly regulated,” creating uncertainty for businesses navigating these new requirements.
This situation presents both challenges and opportunities for the energy sector. With the increasing digitization of services and the rise of e-commerce, energy companies must also grapple with personal data protection as they collect and process consumer information. Adhering to these regulations can enhance consumer trust and provide a competitive edge in a market that is becoming increasingly sensitive to privacy issues.
Moreover, energy companies can leverage compliance with personal data protection laws as a marketing tool, demonstrating their commitment to safeguarding customer information. By establishing robust data protection frameworks, these companies can not only mitigate risks associated with data breaches but also attract customers who prioritize privacy.
In summary, Tio Reza Aditya Cholid’s research sheds light on the pressing need for clearer guidelines in Indonesia’s personal data protection landscape, particularly for e-commerce platforms like Bukalapak. As the energy sector continues to evolve, embracing these regulations can foster innovation and build consumer confidence, ultimately benefiting the industry as a whole.
