Recent research led by E. I. Dyudikova from the North-Caucasus Federal University, published in the RUDN Journal of Sociology, delves into the complex dynamics of the information society and its implications for digital transformation. The study highlights the polarization of social segments in the context of rapid technological advancements, particularly focusing on the metaverse and the emerging Web 4.0.
As countries navigate the challenges posed by political risks, post-pandemic recovery, and increasing cyber threats, the need for a robust digital infrastructure becomes paramount. The research identifies a “polarization matrix” within the information society, which reflects varying social perceptions of breakthrough innovations. This polarization can create significant opportunities for sectors like energy, where digital technologies can streamline operations, enhance efficiency, and foster sustainable practices.
The study emphasizes that “the dissonance in the information society’s perception of breakthrough innovations and the results of the information and digital revolutions indicate the inevitability of future changes.” For the energy sector, this could mean leveraging digital solutions to improve energy management systems, optimize supply chains, and develop smart grids that integrate renewable energy sources more effectively.
Moreover, the concept of a “trusted metaverse” could transform how energy companies engage with consumers and stakeholders. By creating a secure digital environment for information sharing and collaboration, energy firms can enhance transparency and build trust with their customers. This could lead to innovative business models, such as decentralized energy trading platforms, which empower consumers to become active participants in the energy market.
Dyudikova’s research suggests that the integration of digital space with the physical world presents unique opportunities for economic development and social regulation. For energy companies, adopting high-tech solutions from the Web 4.0 era can not only improve operational efficiency but also align with broader sustainability goals.
In conclusion, as the energy sector faces increasing pressure to innovate and adapt to new realities, the insights from Dyudikova’s study underscore the importance of embracing digital transformation. The findings not only highlight the challenges of social polarization but also point to the vast potential for commercial growth and enhanced stakeholder engagement in a rapidly evolving digital landscape.
