A recent study published in the Journal of Responsible Technology has shed light on the experiences and perspectives of young people aged 13 to 17 regarding algorithmically-mediated online platforms. Conducted by Virginia Portillo from the School of Computer Science at the Horizon Digital Economy Research Institute at the University of Nottingham, the qualitative research reveals that while young users are aware of the algorithms that shape their online interactions, they seek greater transparency and control over their data.
The study emphasizes the importance of listening to young people’s needs and responding to their concerns about digital technologies. Participants expressed a strong desire to understand what data is collected about them, how it is used, and by whom. Portillo noted that “whilst transparency is an important first principle, they also need more control over how platforms use the information they collect from users.” This sentiment highlights a growing demand among young users for not just transparency but also accountability in how their data is managed.
The implications of this research are significant for various sectors, particularly those involved in digital technology, marketing, and policy-making. Companies that prioritize algorithmic transparency and user control could gain a competitive edge, as the study indicates that young users are increasingly critical of platforms that fail to address their concerns. By developing clearer data policies and fostering an environment of trust, businesses can enhance user engagement and loyalty.
Moreover, the findings present opportunities for policymakers to establish regulations that ensure meaningful transparency and accountability in digital platforms. As young users advocate for a fairer online environment, there is potential for new legislation that mandates clearer data practices and empowers users with more control over their information.
Portillo’s research underscores the necessity for a collaborative approach between technology developers, policymakers, and the young users themselves. By engaging in responsible innovation and prioritizing the needs of the next generation, stakeholders can help create a more transparent and equitable online world. This call to action not only addresses the immediate concerns of young users but also sets the stage for a more sustainable digital landscape in the future.
