A recent study by Ilham Mashuri from the Faculty of Sharia at the Islamic State Institute of Kediri highlights the critical role of sharia compliance in Indonesia’s halal tourism sector, particularly focusing on sharia hotels and beaches. Published in the Prophetic Law Review, this research employs qualitative descriptive analytical techniques to explore the current landscape of halal tourism in Indonesia.
The study emphasizes that sharia compliance is not merely an option but a necessity for the halal tourism industry. Mashuri notes, “Sharia compliance is a unique feature of this industry that distinguishes it from the conventional tourism industry and will maintain the sustainability of this industry because the interests of Muslim consumers are safeguarded and protected.” This assertion underscores the potential for halal tourism to thrive by catering specifically to the needs of Muslim travelers, which is a significant demographic in the global tourism market.
However, the study identifies gaps in the current regulatory framework governing halal tourism. It references key legislation, including Law Number 40 of 2007 and various regulations from the Indonesian Ministry of Tourism, but finds these regulations inadequate for effectively managing the complexities of halal tourism. This presents both a challenge and an opportunity for stakeholders in the industry. There is a clear need for enhanced regulations that can address the specific requirements of halal tourism, suggesting that businesses and policymakers should collaborate to strengthen this framework.
To optimize sharia compliance, the study outlines three strategic steps: strengthening the regulatory substance, enhancing the structural framework, and fostering a legal culture through public education about the importance of sharia compliance. This approach not only aims to ensure adherence to sharia principles but also to promote a deeper understanding among consumers and businesses about the value of halal tourism.
For businesses in the halal tourism sector, this research signals an opportunity to align more closely with sharia principles, which could attract a larger market share of Muslim travelers. By investing in sharia-compliant practices and promoting these offerings, hotels and tourism operators can differentiate themselves in a competitive market.
In conclusion, Ilham Mashuri’s study in the Prophetic Law Review sheds light on the vital intersection of sharia compliance and the halal tourism industry in Indonesia. As the global demand for halal tourism continues to grow, the insights from this research can guide businesses and policymakers in creating a robust, compliant, and sustainable tourism sector that meets the needs of Muslim consumers.
