Recent research published in the journal “Environmental Research: Energy” sheds light on the social acceptance of shared photovoltaic (PV) projects in Switzerland, revealing how the place of residence influences public attitudes toward solar energy initiatives. Conducted by Sophie Ruprecht from the Institute of Political Science and the Oeschger Centre for Climate Change Research at the University of Bern, this study provides valuable insights for businesses and policymakers looking to enhance the adoption of renewable energy solutions.
The study surveyed 3,000 Swiss residents and utilized conjoint analysis to assess preferences related to shared PV projects, particularly focusing on urban versus rural living environments. One of the key findings indicates that residents of large cities are generally supportive of shared PV projects, but they show the least willingness to invest in them. This presents a unique challenge for developers aiming to engage urban populations in renewable energy initiatives.
Ruprecht noted, “Fulfilling respective preferences according to projects’ place-based target group may prove relevant to enhance social acceptance of shared PV projects.” This suggests that tailoring project designs to meet the specific needs and preferences of different communities could improve investment rates and overall project viability.
The research highlights that for urban residents, the provision of credit vouchers significantly boosts project acceptance. In contrast, rural residents responded positively to a broader range of incentives, including tax deductions, improved traffic infrastructure, and the presence of large consumer roofs. However, certain factors were found to deter investment, such as the location of a PV project in a skiing area or hosting an investment event in urban settings. This indicates that developers should carefully consider these elements when planning shared PV projects to maximize participation and financial contributions.
For businesses in the renewable energy sector, these findings underscore the importance of understanding local demographics and preferences when designing solar initiatives. By creating tailored incentives and addressing specific concerns, companies can foster greater social acceptance and increase investment levels. The research also suggests that collaboration with local governments to improve infrastructure and provide financial incentives could further enhance the appeal of shared PV projects.
As Switzerland continues to pursue its energy transition, understanding the nuances of social acceptance will be crucial for the successful implementation of renewable energy solutions. The insights from this study not only inform project developers but also provide a roadmap for policymakers aiming to engage diverse communities in the shift towards sustainable energy.
